Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
Eric Lumsden REMAX
Meet Eric Lumsden
For Eric, real estate is about much more than buying and selling homes, it’s about helping people make confident decisions during some of the biggest transitions in their lives.
An award-winning real estate professional with RE/MAX Alliance, Eric serves buyers and sellers throughout the Denver Metro Area and Colorado’s Front Range. Over the course of his career, he has built his business around professional representation, responsive communication, strong marketing, local market knowledge, and a commitment to making sure his clients understand their options every step of the way.
Eric’s career accomplishments include being inducted into the REMAX Hall of Fame, along with earning recognition for his sales production and commitment to his clients and community. He is also a proud Children’s Miracle Network Miracle Agent, supporting the important work of Children’s Hospital Colorado through his real estate business.
Experience Backed by Continued Education
Eric believes that experience matters, but so does continuing to learn and improve. He has invested extensively in advanced real estate education and professional development, earning several respected industry designations and certifications, including:
-GRI – Graduate, REALTOR® Institute
-ABR® – Accredited Buyer’s Representative
-PSA – Pricing Strategy Advisor
-MRP – Military Relocation Professional
That additional training gives Eric a broader perspective when helping sellers position and market their homes, assisting buyers through competitive or complicated transactions, analyzing property values, negotiating contracts, and navigating the many details that can arise between the first conversation and closing day.
Backed by the resources, technology, marketing reach, and worldwide recognition of the REMAX brand, Eric combines the strength of an established global real estate company with the personal service and accessibility of a local agent who is directly involved in his clients’ transactions.
Denver Is Home
Eric has called the Denver area home for more than four decades, giving him a firsthand perspective on how dramatically the region has grown and changed. That long-term connection to Colorado complements the market data and professional experience he brings to his clients, whether they are moving across town, relocating to Colorado, purchasing their first home, downsizing, or preparing a property for sale.
His philosophy is straightforward: listen first, communicate clearly, provide clients with the information they need, and work hard to help them accomplish their real estate goals.
Beyond Real Estate
When Eric isn’t working with clients or marketing homes, he enjoys spending time with his wife, his two sons, and the family’s English bulldog. He also enjoys being involved in the community, golfing, hiking, exploring Colorado, and taking advantage of everything the state has to offer.
And when there’s an opportunity to get away, Eric enjoys traveling and experiencing new places, although Colorado will always be home.
Whether you’re thinking about buying, selling, relocating, or simply trying to understand what your next move might look like, Eric is always happy to have a conversation.
Eric Lumsden | The Home Sold Realtor
REMAX Alliance
Professional. Responsive. Local.
RE/MAX Alliance
#605
Aurora, CO 80014
United States